Ooooh $10 off…
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And there's even more where that came from >>> ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
And there's even more where that came from >>>
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<span style="display: none; font-size:0px; line-height:0px; max-height: 0px; max-width:0px; width:0px; opacity:0; overflow: hidden; color:#ffffff;">And there's even more where that came from >>> ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ </span>
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</a>
</td>
<td>
<a href="http://www.dsw.com/category/womens/shoes">
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</a>
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<td>
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</a>
</td>
<td>
<a href="http://www.dsw.com/category/womens/shoes">
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</a>
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<td>
<a href="http://www.dsw.com/category/womens/shoes">
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<td>
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</td>
<td>
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</td>
<td>
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<td>
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</a>
</td>
<td>
<a href="http://www.dsw.com/category/womens/shoes">
<img src="http://em.dsw.com/assets/responsysimages/dsw/contentlibrary/!mastertemplate/shopbysizemodules_2020/images/WomensSBS_WIDE_24_12.jpg" style="display:block;" border="0" alt="10" height="88" width="104">
</a>
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<td>
<a href="http://www.dsw.com/category/womens/shoes">
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<td width="600" align="center" valign="top" style="font-family:Arial, sans-serif; font-size:10px; color:#000000; line-height:14px; font-weight:bold; padding-bottom:3px;">$10, $20, OR $60 OFF</td>
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<td align="center" valign="top" style="font-family:Arial, sans-serif; font-size:10px; color:#000000; line-height:14px; font-weight:normal; padding-bottom:10px;">BARCODE: 483145701009</td>
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<img alt="" border="0" height="92" src="http://em.dsw.com/assets/responsysimages/dsw/contentlibrary/promos/2024_week49/20250108_p231798_images/483145701009.jpg" style="display:block;" width="130">
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<td height="15" style="line-height:15px; font-size:0px;"><img src="http://em.dsw.com/assets/responsysimages/content/dsw/sp.png" alt="" border="0" height="15" width="1" style="display:block;"></td>
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<strong>About the $10, $20, or $60 Off:</strong><br> Valid January 8-12, 2025. Use offer code <strong>SAVEUP</strong> at checkout to redeem online. Show barcode in stores.
<br><br>
Valid for $10 off a qualifying purchase of $49, $20 off a qualifying purchase of $99, or $60 off a qualifying purchase of $199. Brand exclusions apply. See store or <a href="/content/legal-pricing" style="text-decoration:none;color:#666666;">www.dsw.com/exclusions</a> for details. Not valid at DSW Canada or <a style="color:#666666;text-decoration:none;" href="http://www.dsw.ca">www.dsw.ca</a>. Other restrictions may apply. Subject to full terms of use at <a href="http://www.dsw.com/legal/web-terms" style="text-decoration:none;color:#666666;">www.dsw.com/en/us/legal/web-terms</a>. Terms subject to change without prior notice. Contact shoephoria! Center: 1.866.DSW.SHOES or <a style="color:#666666;text-decoration:none;" href="mailto:customerservice@dsw.com">customerservice@dsw.com</a> for help.</td>
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<strong>About the Free Shipping:</strong><br>
Visit <a href="http://www.dsw.com/content/legal-pricing" style="text-decoration:none;color:#666666;">dsw.com/exclusions</a> for details.</td>
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<strong>About In-Store Pickup:</strong><br>
Visit <a href="http://www.dsw.com/customer-service/general-questions" style="text-decoration:none;color:#666666;">http://www.dsw.com/customer-service/general-questions</a> for details.</td>
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<strong>About 15% off for SMS Messaging:</strong><br>
Opt-in to DSW SMS messages to receive offer. Valid for 15% off a qualifying purchase. Limit 1 per customer. One-time use. Brand exclusions apply. See store or <a href="http://www.dsw.com/content/legal-pricing" style="text-decoration:none;color:#666666;">dsw.com/exclusions</a> for details. Other restrictions may apply. Subject to texting terms and conditions at <a href="http://www.dsw.com/legal/text-terms" style="text-decoration:none;color:#666666;">http://www.dsw.com/legal/text-terms</a> and full terms of use at <a href="http://www.dsw.com/legal/web-terms" style="text-decoration:none;color:#666666;">dsw.com/en/us/legal/web-terms</a>. Terms subject to change without prior notice. Unsubscribe at any time.</td>
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<td width="600" align="center" valign="top" style="font-family:Arial, sans-serif; font-size:11px; color:#666666; line-height:15px; padding-bottom:15px; text-align:left;">
<strong>About Afterpay:</strong><br>
Visit <a href="/services/afterpay" style="text-decoration:none;color:#666666;">/services/afterpay</a> for details.</td>
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<strong>About Our Prices:</strong><br>
Advertised prices may vary by location and are subject to change. Visit <a href="http://www.dsw.com/legal/legal-pricing" style="text-decoration:none;color:#666666;">http://www.dsw.com/legal/legal-pricing</a> for details.</td>
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<strong>About Our COMP. VALUE Prices:</strong><br>
Our COMP. VALUE prices typically refer to the manufacturer's suggested retail price (MSRP). When an MSRP is not available, the COMP. VALUE price is our estimate of other retailers' ticketed prices for the same or similar items. Visit <a href="http://www.dsw.com/legal/compare-at" style="text-decoration:none;color:#666666;">http://www.dsw.com/legal/compare-at</a> for details.</td>
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<div style="font-family:Arial, Helvetica, sans-serif; color:#666666; font-size:11px; line-height:15px; font-weight:normal;">
<br>
THIS IS A PRODUCT OFFERING FROM:<br>
DSW Designer Shoe Warehouse<br>
<a class="appleLinks" style="color:#666666; text-decoration:none;">810 DSW Drive | Columbus, Ohio 43219-1802 USA</a><br>
<br>
CONTACT US:<br>
For help, email <a href="mailto:service@dsw.com" style="color:#666666; text-decoration:none;">service@dsw.com</a> or call<br>
1.866.DSW.SHOES<br>
(<a class="appleLinks" href="tel:18663797463" style="color:#666666; text-decoration:none;">1.866.379.7463</a>).<br>
<br>
©2025 Designer Brands Inc. All rights reserved. Selection may vary.<br><br>
View on a <a href="http://em.dsw.com/pub/sf/FormLink" style="color:#666666; font-weight:normal; text-decoration:underline;">web browser</a>
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THIS EMAIL WAS SENT TO:<br>
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<a href="#" style="color:#666666; text-decoration: none;">Manage Email Preferences</a><br>
<a href="#" style="color:#666666; text-decoration:none;">Unsubscribe</a><br>
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<br><img src="http://em.dsw.com/pub/as?_ri_=X0Gzc2X%3DAQjkPkSSCQGwu4FunzbWU2rjHHhXzdzbLWae1F8Czgzcg34XLRMlCoJAmRzgJh3oOzeyjsIRzadaDFbW53lczeuORVXHkMX%3Dw&_ei_=EUlaGGF4SNMvxFF7KucKuWMfbpUQbwImBsxujE4HgUI-5lTSnsal07bk1a_FjZG8YPOkKKIvPa0qRhSdcdo58DY.">
<br><img src="http://tags.bluekai.com/site/29601?e_id_s29601=eca39f092206573b20389ee4b3b968037d948948ca2530a899f45b006c355988&e_id_m29601=8383ee1ae2436850476ad599d3d14209" height="1" width="1">
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And there's even more where that came from >>> ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
DSW
And there's even more where that came from >>>
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
WOMEN
MEN
KIDS
BRANDS
CLEARANCE
*OFFER DETAILS & EXCLUSIONS:
$10, $20, OR $60 OFF
BARCODE: 483145701009
About the $10, $20, or $60 Off:
Valid January 8-12, 2025. Use offer code SAVEUP at checkout to redeem online. Show barcode in stores.
Valid for $10 off a qualifying purchase of $49, $20 off a qualifying purchase of $99, or $60 off a qualifying purchase of $199. Brand exclusions apply. See store or www.dsw.com/exclusions for details. Not valid at DSW Canada or www.dsw.ca. Other restrictions may apply. Subject to full terms of use at www.dsw.com/en/us/legal/web-terms. Terms subject to change without prior notice. Contact shoephoria! Center: 1.866.DSW.SHOES or customerservice@dsw.com for help.
About the Free Shipping:
Visit dsw.com/exclusions for details.
About In-Store Pickup:
Visit http://www.dsw.com/en/us/customer-service/general-questions for details.
About 15% off for SMS Messaging:
Opt-in to DSW SMS messages to receive offer. Valid for 15% off a qualifying purchase. Limit 1 per customer. One-time use. Brand exclusions apply. See store or dsw.com/exclusions for details. Other restrictions may apply. Subject to texting terms and conditions at http://www.dsw.com/en/us/legal/text-terms and full terms of use at dsw.com/en/us/legal/web-terms. Terms subject to change without prior notice. Unsubscribe at any time.
About Afterpay:
Visit http://www.dsw.com/en/us/afterpay-faq for details.
About Our Prices:
Advertised prices may vary by location and are subject to change. Visit http://www.dsw.com/en/us/legal/legal-pricing for details.
About Our COMP. VALUE Prices:
Our COMP. VALUE prices typically refer to the manufacturer's suggested retail price (MSRP). When an MSRP is not available, the COMP. VALUE price is our estimate of other retailers' ticketed prices for the same or similar items. Visit http://www.dsw.com/en/us/legal/compare-at for details.
THIS IS A PRODUCT OFFERING FROM:
DSW Designer Shoe Warehouse
810 DSW Drive | Columbus, Ohio 43219-1802 USA
CONTACT US:
For help, email service@dsw.com or call
1.866.DSW.SHOES
(1.866.379.7463).
©2025 Designer Brands Inc. All rights reserved. Selection may vary.
View on a web browser
THIS EMAIL WAS SENT TO:
oliviamurphy409@gmail.com
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Email Content Analysis
Email Marketing Campaign Analysis
Subject Line Analysis
The given subject line, Ooooh $10 off…, has both strengths and weaknesses. Let's analyze them below:
#### Effectiveness
The subject line is attention-grabbing and effective in that it immediately communicates a discount offer, which can encourage the recipient to open the email. However, it might not convey the full scope of the promotion or the company's brand value.
#### Strengths
- Uses a visually appealing format with "Ooooh" to capture attention.
- Clearly states the discount offer to entice the recipient.
#### Areas for Improvement
- Could be more specific about the promotion details (e.g., product range or minimum purchase requirements).
- The use of "Ooooh" might come across as unprofessional to some recipients.
- No clear relation to the brand, potentially leading to being marked as spam.
#### Best Practices
- **Followed**: Using a discount offer in the subject line to leverage FOMO and consumer purchasing psychology.
- **Violated**: Lack of personalization and unclear branding might affect deliverability and recognition.
Email Content Analysis
Content Overview
#### Summary
The email promotes a discount offer from DSW, allowing customers to save $10, $20, or $60 off their purchase depending on the purchase amount. It includes additional information on free shipping, in-store pickup, and an offering for joining SMS messages.
#### Primary Goal
The primary goal of the email is to promote the ongoing sale and encourage purchases by highlighting various savings options and convenience.
Product/Service Focus
#### Specific Products or Services
The email does not focus on specific products but mentions categories:
- Women's, Men's, and Kids' products
- Brands (without specifying which)
- Clearance items
#### Presentation and Positioning
The products/services are not heavily emphasized but are mentioned as part of the sales offer. There's a disconnect between the engaging subject line and the content's failure to highlight specific products or brands that the recipient might be interested in.
Target Audience
#### Intended Audience
Based on the content and tone, the intended audience appears to be individuals familiar with DSW and its offerings, looking for deals.
#### Catering to the Audience
The content caters to the audience by offering a tangible discount and emphasizing convenience options like free shipping and in-store pickup. However, it could be more personalized or focused on new products to attract a wider audience.
Call-to-Action (CTA)
#### Main CTA(s)
- To use the offer code SAVEUP for online purchases
- To show the barcode in stores
- To visit the website for more information, exclusions, and to shop
#### Effectiveness and Clarity
The CTAs are somewhat clear but could be more prominent. The email's structure, filled with various offers and details, makes the main CTA slightly obscured.
Design and Layout
#### Structure and Organization
The email's structure is somewhat chaotic, with too many sections and offers. This can make it difficult for the recipient to quickly grasp the key message and offers.
#### Improvements
- Simplify the layout to highlight the main offer.
- Use clear headings and bullet points for easier scanning.
- Consider a single, prominent CTA.
Tone and Language
#### Tone
The tone is somewhat playful but veers towards formal, especially in the detailed terms and conditions.
#### Language Effectiveness
The language is clear but the excessive use of technical and marketing terms (e.g., COMP. VALUE, manufacturer's suggested retail price) might confuse non-familiar recipients.
Personalization
#### Personalization Elements
None apparent; the email does not address the recipient by name or reference any of their past shopping preferences or purchases.
#### Additional Opportunities
- Address the recipient by name.
- Recommend products based on past purchases or browsing history.
- Tailor the offering based on the recipient's previously shown interests.
Unique Selling Proposition (USP)
#### Key USP
The ability to save through various discounts, the convenience of free shipping and in-store pickup, and the wide range of brands offered.
#### Communication Effectiveness
While these USPs are communicated, they're somewhat buried under a lot of text. Highlighting these through more strategic design and layout choices could make them more impactful.
Overall Effectiveness and Improvements
#### Overall Assessment
The email's effectiveness is dampened by a chaotic layout, lack of personalization, and unclear branding in the subject line. The content itself is informative but fails to captivate through its design.
#### Key Improvements
1. **Simplify and Strategic Design**: Streamline the content to focus on the main offer, using design elements to make CTAs and key offers stand out.
2. **Personalize**: Address recipients by name and suggest products based on their interests to make the email more relevant.
3. **Enhance the Subject Line**: Use a subject line that maintains attention-grabbing elements while clearly including the brand, making it more recognizable and professional.
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