Final Day to Save 20% on Holster Attachments!

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Groundhog Day pop-up sale ends today. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Groundhog Day Flash Sale - 20% Off Holster Attachments 2/2 - 2/3

QLS - Quick Locking System Kit - $37.00 - $52.00 - Find Your Fit

CUBL - Cantable Universal Belt Loop with QLS 22 Receiver Plate - $47 - Find Your Fit

*Purchase must occur February 2 - 3, 2025. Promotion ends on February 3, 2025 at 11:59 PST. Promotion available online via Safariland.com only and cannot be combined with any other offer. Not valid on previously placed orders. Not valid to current Safariland Resellers participating in the APEX Programs. The Safariland Group reserves the right to refuse any order. For domestic orders only.

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<tbody>
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<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<a class="kl-img-link" style="color:#DC0000; text-decoration:underline; display:block" href="http://safariland.com/collections/holster-attachments/products/cubl-cantable-universal-belt-loop-with-qls-22l-receiver-plate">
<img alt="CUBL - Cantable Universal Belt Loop with QLS 22 Receiver Plate - $47 - Find Your Fit" src="http://d3k81ch9hvuctc.cloudfront.net/company/XvM6gy/images/bda7dd75-d7cb-4e34-b7ee-67374c05bb15.jpeg" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" title="CUBL - Cantable Universal Belt Loop with QLS 22 Receiver Plate - $47 - Find Your Fit" width="600">
</a>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
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<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
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<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
<tr>
<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<a class="kl-img-link" style="color:#DC0000; text-decoration:underline; display:block" href="http://safariland.com/collections/holster-attachments/products/model-rgr-ubl-model_rgr_ubl">
<img alt="RGR-UBL - $70.00 - Find Your Fit" src="http://d3k81ch9hvuctc.cloudfront.net/company/XvM6gy/images/658221be-d26a-4431-9b92-07c5d9a2e4a8.jpeg" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" title="RGR-UBL - $70.00 - Find Your Fit" width="600">
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
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<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<a class="kl-img-link" style="color:#DC0000; text-decoration:underline; display:block" href="http://safariland.com/collections/holster-attachments">
<img alt="Man shooting on the range" src="http://d3k81ch9hvuctc.cloudfront.net/company/XvM6gy/images/927f79da-a8c1-493f-908b-ea7b52307839.jpeg" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" title="Man shooting on the range" width="600">
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<a class="kl-img-link" style="color:#DC0000; text-decoration:underline; display:block" href="http://safariland.com/pages/rewards">
<img alt="Sign up for the loyalty program" src="http://d3k81ch9hvuctc.cloudfront.net/company/XvM6gy/images/52e73a20-4e4e-4353-a692-3dbf851eea5a.gif" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" title="Sign up for the loyalty program" width="600">
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
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<div style="font-family:Helvetica, Arial, sans-serif;font-size:18px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.5;text-align:left;color:#F5F5F5;">
<!--StartFragment-->
<div><span style="font-size: 10px;">*Purchase must occur February 2 - 3, 2025. Promotion ends on February 3, 2025 at 11:59 PST. Promotion available online via Safariland.com only and cannot be combined with any other offer. Not valid on previously placed orders. Not valid to current Safariland Resellers participating in the APEX Programs. The Safariland Group reserves the right to refuse any order. For domestic orders only.</span></div>
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<a style="color:#DC0000; text-decoration:underline" target="_blank" href="http://x.com/SafarilandGroup">
<img alt="Twitter" src="http://d3k81ch9hvuctc.cloudfront.net/assets/email/buttons/subtleinverse/twitter_96.png" style="width:32px;" width="32">
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<a style="color:#DC0000; text-decoration:underline" target="_blank" href="http://safariland.com/collections/holster-attachments0">
<img alt="Instagram" src="http://d3k81ch9hvuctc.cloudfront.net/assets/email/buttons/subtleinverse/instagram_96.png" style="width:32px;" width="32">
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<a style="color:#DC0000; text-decoration:underline" target="_blank" href="http://safariland.com/collections/holster-attachments1">
<img alt="YouTube" src="http://d3k81ch9hvuctc.cloudfront.net/assets/email/buttons/subtleinverse/youtube_96.png" style="width:32px;" width="32">
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
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<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
<div style="font-family:Helvetica, Arial, sans-serif;font-size:18px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.5;text-align:left;color:#F5F5F5;"><div>
<p class="p1" style="text-align: center;"><span style="font-size: 12px;">You're receiving this email because you subscribed at safariland.com. <br>We promise to use your information only according to our <a style="color:#DC0000; text-decoration:underline" href="http://safariland.com/collections/holster-attachments2">privacy policy</a>.</span></p>
<p class="p1" style="text-align: center;"><span style="font-size: 12px;">©2025 The Safariland Group | 1.800.347.1200</span></p>
<p class="p1" style="text-align: center;"><span style="font-size: 12px;"><span style="font-weight: bold;">ONTARIO HQ</span><br>4700 Airport Drive<br>Ontario, CA 91761</span></p>
<p class="p1" style="text-align: center;"><span style="font-size: 12px;"><span style="font-weight: bold;">JACKSONVILLE HQ<br></span>13386 International Parkway<br>Jacksonville, FL 32218</span></p>
<p class="p1" style="padding-bottom:0; text-align:center"><span style="font-size: 12px;">Want to update your preferences? <a class="manage-preferences" style="color:#DC0000;font-weight:normal;text-decoration:underline;" href="http://safariland.com/collections/holster-attachments3">Click here</a>.<br><a class="unsubscribe-link" style="color:#DC0000;font-weight:normal;text-decoration:underline;" href="#">Unsubscribe</a> from our marketing list.</span></p>
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<img src="http://ctrk.klclick.com/o/01JK613602NNFFPVPRQGGYC2QT" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;">

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[Safariland Logo](http://safariland.com/)

[Groundhog Day Flash Sale - 20% Off Holster Attachments 2/2 - 2/3](http://safariland.com/collections/holster-attachments)

[View All Holster Attachments](http://safariland.com/collections/holster-attachments)

[QLS - Quick Locking System Kit - $37.00 - $52.00 - Find Your Fit](http://safariland.com/collections/holster-attachments/products/quick-locking-system-kit-23136)

[CUBL - Cantable Universal Belt Loop with QLS 22 Receiver Plate - $47 - Find Your Fit](http://safariland.com/collections/holster-attachments/products/cubl-cantable-universal-belt-loop-with-qls-22l-receiver-plate)

[RGR-UBL - $70.00 - Find Your Fit](http://safariland.com/collections/holster-attachments/products/model-rgr-ubl-model_rgr_ubl)

[Man shooting on the range](http://safariland.com/collections/holster-attachments)

[Sign up for the loyalty program](http://safariland.com/pages/rewards)

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ONTARIO HQ
4700 Airport Drive
Ontario, CA 91761

JACKSONVILLE HQ
13386 International Parkway
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Email Content Analysis

Email Marketing Campaign Analysis

Subject Line Analysis

Effectiveness

The subject line "Final Day to Save 20% on Holster Attachments!" is effective in grabbing the attention of the audience. It creates a sense of urgency, encouraging the recipient to open the email and take advantage of the limited-time offer.

Strengths

Creates a sense of urgency with "Final Day," prompting the recipient to act quickly

Mentions a specific discount ("Save 20%") to incentivize the recipient to open the email

Clearly indicates the product being promoted ("Holster Attachments")

Areas for Improvement

Could be more personalized by using the recipient's name or a brief reference to their interests

May benefit from a clearer connection to the brand (e.g., "Safariland's Holster Attachments")

Best Practices

Follows best practices by keeping the subject line concise and under 50 characters

Uses action-oriented language ("Save 20%") to encourage opens

Email Content Analysis

Content Overview

The main message of the email is to promote a limited-time offer (20% off) on Holster Attachments, which is part of a "Groundhog Day Flash Sale." The primary goal of the email is to drive sales and encourage recipients to make a purchase within a specific time frame (February 2-3, 2025).

Product/Service Focus

QLS - Quick Locking System Kit: A product that appears to be a featured item in the sale

CUBL - Cantable Universal Belt Loop with QLS 22 Receiver Plate: Another product being promoted in the sale

RGR-UBL: A third product included in the sale, with a "Find Your Fit" call-to-action

These products are presented and positioned as part of a limited-time offer, with a focus on the discount ("20% off") and a sense of urgency (limited time to purchase).

Target Audience

The intended audience appears to be individuals interested in outdoor gear, specifically those who may use holster attachments (e.g., law enforcement, outdoor enthusiasts). The tone and language used suggest a focus on a more masculine audience.

Call-to-Action (CTA)

Main CTAs: "Find Your Fit" buttons for each product, encouraging recipients to explore and purchase

"Sign up for the loyalty program" CTA, aiming to retain customers and encourage future purchases

The CTAs are clear and prominent, but may benefit from a more direct "Shop Now" or "Buy Now" approach to drive immediate sales.

Design and Layout

The email content is well-structured, with a clear hierarchy of information and visually appealing product images. However:

The email could benefit from a clearer separation between the product promotions and the footer content (e.g., social media links, contact information)

Tone and Language

The tone of the email is casual and conversational, with a sense of urgency. The language used is effective in promoting the sale and encouraging recipients to act quickly.

Personalization

There are no clear personalization elements in the email. Opportunities for personalization could include:

Addressing the recipient by name

Referencing their previous purchases or interests

Offering exclusive content or promotions based on their preferences

Unique Selling Proposition (USP)

The key USP highlighted in the email is the limited-time offer (20% off) on Holster Attachments. This is communicated effectively through the use of a clear and prominent headline and visuals.