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expires in 24hours ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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<a style="color:#1B1B1B; font-style:normal; font-weight:700; text-decoration:underline" target="_blank" href="http://rukahair.com/">
<img alt="loggo" src="http://d3k81ch9hvuctc.cloudfront.net/company/RMdva6/images/ab0fdc71-a8f5-4c15-b246-f10653e9a74c.png" style="display:block;outline:none;text-decoration:none;height:auto;width:100%;background-color:transparent;" width="300">
</a>
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<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<img src="http://d3k81ch9hvuctc.cloudfront.net/company/RMdva6/images/1c6241c1-3159-4f5e-8a61-794a0cc2d41e.gif" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" width="600">
</td>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:15px;padding-right:1px;padding-bottom:15px;padding-left:1px;">
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<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
<div style="font-family:'Untitled-Sans', Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#000000;">
<div style="text-align: center;"><span style="font-family: Untitled-Sans, Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 900; font-style: normal; font-size: 24px; color: rgb(0, 0, 0);">Ladies and Gentlemen,</span></div>
<div style="text-align: center;"><span style="font-family: Untitled-Sans, Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 900; font-style: normal; font-size: 24px; color: rgb(0, 0, 0);"><a style="color:#1B1B1B; font-style:normal; font-weight:700; text-decoration:underline" href="http://www.instagram.com/p/C_YnOaNNyMV/">Dr Vee Kativhu</a>😍</span></div>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
<tr>
<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<a class="kl-img-link" style="color:#1B1B1B; font-style:normal; font-weight:700; text-decoration:underline" href="http://www.instagram.com/p/C_YnOaNNyMV/">
<img alt="French Curl" src="http://d3k81ch9hvuctc.cloudfront.net/company/RMdva6/images/dba10832-9e5d-4b81-a696-fce613692ff3.gif" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" title="French Curl" width="600">
</a>
</td>
</tr>
</tbody>
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</td>
</tr>
</tbody>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:9px;padding-right:1px;padding-bottom:9px;padding-left:1px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
<div style="font-family:'Untitled-Sans', Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#000000;"><div style="text-align: center;"><span style="font-family: Untitled-Sans, Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: bold; font-style: normal; font-size: 17px; color: rgb(0, 0, 0);">code: <a style="color:#1B1B1B; font-style:normal; font-weight:700; text-decoration:underline" href="http://rukahair.com/products/french-curl-synth-braids">DRK20</a> for 20% off</span></div></div>
</td>
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</table>
</div>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
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<td class="" style="vertical-align:top;padding-top:15px;padding-right:1px;padding-bottom:15px;padding-left:1px;">
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<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
<div style="font-family:'Untitled-Sans', Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#000000;">
<div style="text-align: center;"><span style="font-weight: 500; font-size: 14px; font-family: Untitled-Sans, Arial, 'Helvetica Neue', Helvetica, sans-serif; color: rgb(0, 0, 0);">Company recommendations are great, but do you know what's better?</span></div>
<div style="text-align: center;">Reviews from real customers with real experiences and real opinions!</div>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
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<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
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<div style="height:15px;line-height:15px;"> </div>
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</div>
<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:9px;padding-right:5px;padding-bottom:9px;padding-left:5px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
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<td align="left" class="kl-text" style="font-size:0px;padding:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;word-break:break-word;">
<div style="font-family:'Untitled-Sans', Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:left;color:#000000;"><div style="text-align: left;"><span style="color: rgb(0, 0, 0); font-family: Untitled-Sans, Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: bold; font-style: normal;">AS SEEN ON YOU...</span></div></div>
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</td>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
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<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
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<td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
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<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<a class="kl-img-link" style="color:#1B1B1B; font-style:normal; font-weight:700; text-decoration:underline" href="http://rukahair.com/products/french-curl-synth-braids">
<img src="http://d3k81ch9hvuctc.cloudfront.net/company/RMdva6/images/96b0f8ab-60f8-45ff-9270-4fa95c8cfc08.png" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" width="600">
</a>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
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<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
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<td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
<tr>
<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<a class="kl-img-link" style="color:#1B1B1B; font-style:normal; font-weight:700; text-decoration:underline" href="http://rukahair.com/products/french-curl-synth-braids">
<img src="http://d3k81ch9hvuctc.cloudfront.net/company/RMdva6/images/7face0ce-2695-4ee3-9b11-7bdff5f6699a.png" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" width="600">
</a>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
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<td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
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<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<a class="kl-img-link" style="color:#1B1B1B; font-style:normal; font-weight:700; text-decoration:underline" href="http://rukahair.com/products/french-curl-synth-braids">
<img src="http://d3k81ch9hvuctc.cloudfront.net/company/RMdva6/images/3c5bba88-d155-4dc0-bc6d-f8bb1ac0f4fe.png" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" width="600">
</a>
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
<tr>
<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<a class="kl-img-link" style="color:#1B1B1B; font-style:normal; font-weight:700; text-decoration:underline" href="http://rukahair.com/products/french-curl-synth-braids">
<img src="http://d3k81ch9hvuctc.cloudfront.net/company/RMdva6/images/af48235f-f607-41ac-851e-fc724b43d26e.png" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" width="600">
</a>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
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<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
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<td align="center" class="kl-image" style="font-size:0px;word-break:break-word;">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;border-spacing:0px;">
<tbody>
<tr>
<td class="kl-img-base-auto-width" style="border:0;padding:0px 0px 0px 0px;width:600px;" valign="top">
<a class="kl-img-link" style="color:#1B1B1B; font-style:normal; font-weight:700; text-decoration:underline" href="http://rukahair.com/products/french-curl-synth-braids">
<img src="http://d3k81ch9hvuctc.cloudfront.net/company/RMdva6/images/e757ba2c-519f-43de-b784-4bf3e066df53.png" style="display:block;outline:none;text-decoration:none;height:auto;font-size:13px;width:100%;" width="600">
</a>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
<tr>
<td class="" style="vertical-align:top;padding-top:9px;padding-right:14px;padding-bottom:9px;padding-left:14px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
<tr>
<td align="center" class="kl-button" style="font-size:0px;padding:0px;word-break:break-word;" vertical-align="middle">
<table border="0" cellpadding="0" cellspacing="0" style="border-collapse:separate;line-height:100%;">
<tbody>
<tr>
<td align="center" bgcolor="#000000" role="presentation" style="border:none;border-bottom:solid 2px #FFFFFF;border-left:solid 2px #FFFFFF;border-radius:0px;border-right:solid 2px #FFFFFF;border-top:solid 2px #FFFFFF;cursor:auto;font-style:Normal;mso-padding-alt:13px 19px 13px 19px;background:#000000;" valign="middle">
<a style='color:#FFF; font-style:Normal; font-weight:700; text-decoration:none; display:inline-block; background:#000; font-family:"Untitled-Sans", Arial, "Helvetica Neue", Helvetica, sans-serif; font-size:15px; line-height:100%; letter-spacing:0; margin:0; text-transform:none; padding:13px 19px 13px 19px; mso-padding-alt:0; border-radius:0' target="_blank" href="http://rukahair.com/collections/ponytails">
              20% off with DRK20
            </a>
</td>
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<!--[if true]><td style="vertical-align:top;width:600px;"><![endif]-->
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<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
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<div style="height:10px;line-height:10px;"> </div>
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</td>
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<div class="mj-column-per-100 mj-outlook-group-fix component-wrapper kl-text-table-layout" style="font-size:0px;text-align:left;direction:ltr;vertical-align:top;width:100%;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;" width="100%">
<tbody>
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<td class="" style="vertical-align:top;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="" width="100%">
<tbody>
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<td align="center" class="kl-text" style="background:#000000;font-size:0px;padding:0px;padding-top:9px;padding-right:18px;padding-bottom:9px;padding-left:18px;word-break:break-word;">
<div style="font-family:'Untitled-Sans', Arial, 'Helvetica Neue', Helvetica, sans-serif;font-size:12px;font-style:normal;font-weight:400;letter-spacing:0px;line-height:1.3;text-align:center;color:#727272;">
<div><span style="font-family: Untitled-Sans, Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal; font-size: 15px;">Ruka Hair 203/213 Mare Street Studios London, UK E8 3JS</span></div>
<div>
<br><span style="font-family: Untitled-Sans, Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 400; font-style: normal; font-size: 15px;">No longer want to receive these emails? </span><br><a style='color:#000; font-style:normal; font-weight:400; text-decoration:underline; font-family:Untitled-Sans, Arial, "Helvetica Neue", Helvetica, sans-serif; font-size:15px' href="#">Unsubscribe</a>
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<img src="http://ctrk.klclick.com/o/01J6VY9AC21ENCF32992X84HJE" alt="" width="1" height="1" border="0" style="height:1px !important;width:1px !important;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !important;margin-right:0 !important;margin-left:0 !important;padding-top:0 !important;padding-bottom:0 !important;padding-right:0 !important;padding-left:0 !important;">
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Email Content Analysis

Email Marketing Campaign Analysis

Subject Line Analysis

Subject Line: 20% off French Curl!

The subject line is trying to grab the attention of the recipient by offering a discount, which is a common and effective tactic in email marketing.

### Effectiveness
The subject line is somewhat effective because it clearly states the discount and product name, making it easy for the recipient to understand the main message. However, it may not work as well for recipients who are not familiar with the product or are not interested in discounts.

### Strengths

Clearly states the discount and product name, making it easy for the recipient to understand the main message.

Uses an attention-grabbing tactic (discount) to encourage the recipient to open the email.

### Weaknesses

The subject line is quite short and may not provide enough context for recipients who are unfamiliar with the product.

Does not create a sense of urgency or scarcity, which could lose the interest of the recipient.

### Best Practices
While the subject line is attention-grabbing, it doesn't follow best practices for being descriptive and relevant to the email content. It's also a bit short and lacks context.

### Strengths
None.

### Weaknesses
- Lack of descriptive text in the subject line.
- No sense of urgency or scarcity.
### Best Practices
- Use a more descriptive subject line that includes the product name and the purpose of the email.
- Use a sense of urgency or scarcity to grab the attention of the recipient.
Email Content Analysis

Content Overview

The email is a marketing promotion for the product "French Curl" with a 20% discount. The main message is to encourage the recipient to try the product with the discount.

Primary Goal

The primary goal of the email is to promote the product and encourage the recipient to make a purchase with the discount.

Product/Service Focus

The email mentions the product "French Curl" with a 20% discount. The product is presented as a recommended product with a discount.

Target Audience

The intended audience appears to be people interested in hair care products, specifically those who have shown interest in the "French Curl" product.

Call-to-Action (CTA)

The main CTA is to use the code "DRK20" for 20% off the product. The CTA is clear and effective.

Design and Layout

The email has a simple structure and organization, making it easy to read and understand. However, the email could benefit from a more visually appealing design and layout to make it more engaging.

Tone and Language

The tone of the email is casual and informal, which may not be suitable for all audiences. However, the language is clear and easy to understand.

Personalization Elements

There are no personalization elements in the email, such as the recipient's name or interests.

Unique Selling Proposition (USP)

The key USP highlighted in the email is the 20% discount on the "French Curl" product. However, the USP is not effectively communicated as it's just a discount and not a unique benefit of the product.

Overall Effectiveness

The email has some effectiveness in promoting the product with a discount, but it could be improved with a more visually appealing design and layout, personalization elements, and a clear USP. Here are 2-3 key improvements that could significantly enhance the email's impact: